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Alberta Reproductive Centre

2025 Fertility Awareness Week

Fertility Unfiltered: From Reel to Real

Shining a Light on Fertility Struggles

This year, we’re joining the national #FertilityUnfiltered Canadian Fertility Awareness Week (CFAW) led by Fertility Matters Canada (FMC) to change the conversation one story at a time. 

Fertility struggles are real, raw, and too often untold. Whether you’re on a fertility journey, supporting a loved one, or advocating for change, your voice matters. 

Join us for this year’s Canadian Fertility Awareness Events to help break the silence, challenge stigma, and amplify the real stories of fertility journeys across Canada.

Events:

Light the Night

Thursday, April 24 at 8 – 9 PM

Location:

High Level Bridge viewed from Kinsmen Park (follow the road past the Kinsmen Sports Centre parking lot and past John Walter Museum to the parking lot by Huskie House)

Details:

Landmarks across Canada will shine green in solidarity.

Find other locations across Canada by clicking here.

On Thursday, April 24th, wear green and gather with us for a hot chocolate, as the sun sets and the High Level Bridge lights up green in support of Canadian Fertility Awareness Week!

In Canada, we wear green to raise awareness, show support, and start important conversations about fertility, pregnancy, infant loss, and family-building.

Show your support to the fertility community with your green shirt on the day! Family, friends and all are welcome.

PLEASE FEEL FREE TO BRING YOUR OWN CHAIR!!

Fertility Unfiltered: From Reel to Real

Sunday, April 27 at 2 – 5 PM

Location:

In the Larder (Private Room) at The Butchery by RGE RD

12229 107 Ave NW, Edmonton, AB

Details:

We’re bringing the conversation From Reel to Real with an afternoon of fertility-focused film, expert insights, and community action. Join us for an afternoon of powerful storytelling, candid conversations, and meaningful action. This event is FREE to attend.

Please bring your loonies, toonies and cash for purchasing refreshments and raffle tickets for some incredible door prizes. All sales and raffle proceeds will go directly to Fertility Alberta to support advocacy, education, and resources for those navigating (in)fertility in our province.

We are grateful to our co-sponsors who are generously providing the refreshments and door prizes – including a year’s worth of acupuncture and self-care packages with a journal, fertility supplements, aromatherapy, healthy snacks, a castor oil kit and more!

Program:

2:00 | Arrive
2:10 | Opening Remarks
2:20 | Special Screening of Joy
  • The inspiring true story of the pioneers behind the world’s first IVF baby, overcoming immense challenges to bring hope to millions.
4:20 | Panel Discussion Featuring Leading Voices in Fertility Care and Advocacy:
  • Dr. Ariana Daniel, Reproductive Endocrinologist, Medical Director of Alberta Reproductive
    Centre will speak to (in)fertility as a medical issue.
  • Caroline Andersen, Registered Psychologist & Fertility Counsellor will speak to the psychological impacts of dealing with fertility challenges.
  • Michelle Chidley, Chair, Fertility Alberta Advocacy & Outreach Association will speak to the importance of funding and accessibility for fertility treatments.
4:50 | Gratitude and closing remarks

Registration Form

Please make sure that each participant fills out their own registration form, to ensure that enough spots are reserved for everyone who plans to come.

This event is proudly supported and co-sponsored by Edmonton’s Fertility Wellness Community partners:

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